The Marketers Next Door 003: Fuzzy Metrics

Marissa and Frank are back from their wedding and diving straight into Snap Spectacles, Facebook's metrics miscalculation, and Twitter's possible upcoming acquisition. Please forward all Spectacles review units and other swag to podcast@marketersnextdoor.com! 😜

Hosts: @MarissaBreton & @FrankRamblings



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Show Notes & Links

• Snapchat Releases First Hardware Product, Spectacles | WSJ
• Official Spectacles Website
• The hopes and headaches of Snapchat’s glasses | TechCrunch
• The Circle by Dave Eggers | Amazon
• Facebook Overestimated Key Video Metric for Two Years | WSJ
• Post from Facebook’s Head of Marketing
• The Media Got It Wrong: What Facebook's Video Ads Issue Tells Us About Big Data Metrics | Forbes
• Twitter may soon get formal bid, suitors said to include Salesforce and Google | CNBC
• 2012: Facebook Buys Instagram for $1 Billion | NYT
• 2014: Facebook Closes $19 Billion WhatsApp Deal | Forbes